UK marketers ready to put their faith in digital marketing
The majority of marketers suffered lost revenue due to Covid-19 last year, but the UK was one of the least...
Digital Marketing
TikTok and Shopify join forces to help UK businesses
TikTok and Shopify has extended its new partnership to the UK. The move sees Shopify merchants now able create and...
What a Waste
New report from Go Inspire Group estimates the amount of money being wasted on unproductive paid search advertising A new...
Research shows 2020 was the year of the mission-driven brand
New research into the state of play for 250 U.K. marketing leaders by Iterable, a cross-channel marketing platform, revealed that...
Good to see sensitivity in marketing
Received today from the Scilly Islands based flower farm which is family owned and generates most of its revenues from...
FitFlop appoints digital general manager
Martin Francis has been appointed by FitFlop as its digital general manager. Francis was most recently interim managing director of...
British consumers are not ready for AI and want higher levels of personalisation
UK consumers are not prepared for the introduction of Artificial Intelligence (AI) and want brands to focus on delivering a...
Publicis completes Epsilon acquisition
Publicis Groupe has completed its $3.95bn acquisition of Epsilon. It will see CEO Bryan Kennedy remain in place whilst also...
Orlebar Brown transforms digital marketing in less than 6 months
Orlebar Brown has overhauled its personalisation marketing strategy to firmly put customers first, through accelerated digital transformation with Emarsys. Already...
Marketing Spacing
I've been a big fan of "Marketing Spacing" since joining Lands' End back in 1990. That's when Bush 41 was...
