Research finds chatbot usage in marketing more than doubled during the pandemic
New research from HubSpot has revealed that the use of chatbots by UK marketers has more than doubled since 2020,...
Digital Marketing
More than a third of Brits plan to increase spending as pandemic restrictions ease
Integral Ad Science, has released its Pandemic Effects: Shifting Consumer Priorities report, that examines how UK consumer behaviour and spending...
Feel Good Contacts partners with Emarsys
UK online contact lens retailer, Feel Good Contacts, has announced its partnership with omnichannel customer engagement specialist Emarsys. Equipping them...
Personalisation gap grows despite boom in eCommerce, data shows
The accelerated and sustained growth in eCommerce over the course of the pandemic has widened the ‘personalisation gap’ between customer...
rag & bone opts for Wunderkind solution
Luxury urban clothing brand, rag & bone, has optimised performance across email and text message to drive increased revenue, thanks...
The Digital Divide: discord between marketer actions and consumer behaviours
The evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer...
Seven in ten shoppers claim sharing data with retailers isn’t worth the spammy marketing
Seven in ten (71 per cent) shoppers have blamed ‘spammy’ marketing bombardment as a key reason they don’t connect with...
WHSmith partners with Tapestry
The Tapestry Agency has announced a partnership with WHSmith to support one of the world’s oldest retail chains in bolstering...
Mizuno tones up its online performance
International sportswear brand Mizuno has seen a 6.7-fold return on its investment and grown its customer database by 13,000 in...
UK marketers ready to put their faith in digital marketing
The majority of marketers suffered lost revenue due to Covid-19 last year, but the UK was one of the least...