Door drop engagement remains strong
Once through the letter box, the average door drop is seen by 1.05 people in the home and interacted with...
Direct Marketing
Royal Mail COVID-19 Mailing Incentives
This Royal Mail COVID-19 incentive is designed to help businesses and charities impacted by COVID-19 social movement restrictions by boosting...
Mature market holidays firm files NOI
The coronavirus pandemic is having a massive impact on sectors outside of retailing. Further proof of this comes as the...
eMail and post combination doubles abandoned basket reactivation
Go Inspire Group have just launched a revealing new report providing evidence that the combination of email and postal mail...
Royal Mail incentives for peak promotions
Royal Mail is offering special incentives to encourage marketers to mail 50,000+ incremental items for two separate sales-generating periods. Those...
Harman exits Royal Mail
Jonathan Harman who held the position of managing director of media at Royal Mail has exited the business by mutual...
Wayfair launches German market ad campaign
Wayfair which advertises extensively on TV in the UK, has launched a new TV and marketing campaign in Germany. It...
16 page catalogue draws from 6,421 different products to deliver dynamic personalisation
DCA member First Move Direct Marketing has produced a 5,000 run of an A5 catalogue with each copy comprising its...
Whistl Leafletdrop celebrates first year with 4 million items processed for SMEs
Whistl Doordrop Media, market leaders in audience targeting and leaflet services, has announced that SME clients have processed 4 million...
YM Group names business development director
The YM Group has appointed Tom Kilroy as its group business development director. Tom was most recently sales and business...
