Whistl wins Nat West Group account
Whistl has announced a wide range of new customer wins and contract renewals across the business in the first half...
Direct Marketing
Mail Train Media launches ‘MatchBack’ service
Mail Train Media, the inserts-based direct advertising solution from multichannel retail group Scotts & Co, is to launch a media...
The Digital Divide: discord between marketer actions and consumer behaviours
The evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer...
Scotts & Co. adds to its portfolio of catalogue brands
Multi-channel retail group, Scotts & Co., publisher of catalogue titles such as Scotts of Stow, Gift Discoveries, Expert Verdict and...
JICMAIL Q4 2020 results reveal that mail is driving commercial impact with even greater efficiency
JICMAIL, the joint industry currency for ad mail, has today released the latest results from its panel-based mail planning system,...
Homebase & Country Living launch garden buildings range
Homebase has entered a three year arrangement with Country Living publisher Hearst UK in which a range of sheds, summerhouses...
Whistl launches Posthub to focus on Advertising Mail
Whistl, the leading delivery management company in the UK, has launched a new brand, Posthub, a new offer from the...
Research shows 2020 was the year of the mission-driven brand
New research into the state of play for 250 U.K. marketing leaders by Iterable, a cross-channel marketing platform, revealed that...
Whistl secures 900 new customers for Modern Milkman
Whistl Doordrop Media has secured a significant contract from Modern Milkman following the success of a trial door drop media...
JICMAIL Q3 reveals +33 per cent growth in web visits attributed to ad mail
JICMAIL’s diary based data captured from a panel one thousand households every month reveals that: 7 per cent of all...