JICMAIL Q4 2020 results reveal that mail is driving commercial impact with even greater efficiency
JICMAIL, the joint industry currency for ad mail, has today released the latest results from its panel-based mail planning system,...
Research, Insight & Trends
What a Waste
New report from Go Inspire Group estimates the amount of money being wasted on unproductive paid search advertising A new...
Research shows 2020 was the year of the mission-driven brand
New research into the state of play for 250 U.K. marketing leaders by Iterable, a cross-channel marketing platform, revealed that...
Harman exits Royal Mail
Jonathan Harman who held the position of managing director of media at Royal Mail has exited the business by mutual...
A closer look: Vegging out
The percentage of Britons who see themselves as comfortably off has fallen from 64 percent of the population in 2006...