Cracking results for ASOS

ASOS has released its trading figures for the four months to December 31st which delivered sales of £790.4 million representing a 30 per cent year-on-year increase. Sales in the UK had increased by 23 per cent, the US had contributed £102.4 million and sales in Europe grew by 42 per cent to £235.2 million, with other countries delivering £151.9 million – from an overall total of 20.2 million orders.

CEO Nick Beighton commented “We achieved an exceptional performance in the UK, whilst momentum in international sales continued. We acquired 2.6 million active customers year-on-year and saw encouraging movements across all key customer KPIs. Our customer proposition was further enhanced in the UK with the launch of Try Before You Buy and ASOS Instant, our same day delivery proposition.”


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