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Join your peers on Thursday 14th October for the DCA Autumn Conference which will be taking place virtually via the Remo platform.

Confirmed speakers include: Nigel Swabey, DCA President & CEO Scotts & Co; Mike Lester, CEO, WoolOvers; Marcus Fairfax Fountaine, Director, Fairfax & Favor; Brent Niemuth, President & Partner, J Schmid USA; Alex Pratt, Founder & Director, Serious Brands; Chris Wheatley, Sales Manager, Peter Hahn

Confirmed sessions:

Mastering the Art of Storytelling with Brent Niemuth, J Schmid USA

Today’s consumer is looking to align themselves with brands they believe in. So how do we make that connection? Brands that share their story—letting people know what they believe in, where their products are made, what inspired their founders, how much quality matters to them—these are the brands that are winning today. And storytelling is their secret. The fact is, storytelling works in marketing. Period. Great brands have been using this technique for decades. And today it’s even more important since consumers want to know who you are, what your brand values are, and what makes you special BEFORE they consider buying from you. In this session, you’ll learn the storytelling techniques that great brands use to connect emotionally with their customers.

It’s an interview with Mike Lester, WoolOvers

In this live interview, Mike Lester will share the secrets of WoolOvers success including the acquisition and re-launch of Pure Collection and how sustainable change has led to a 70 per cent increase in sales, despite the Covid-19 pandemic.

Slides for download

eCommerce & Data:

The role of a DPO and who needs one anyway? – Rob Bielby, Marketing Innovation Group

Getting your data right to succeed in global eCommerce – Martyn Noble, Hurricane Commerce

Customer Economics as an enabler of digital growth – Chris Simpson, more2

Catalogue, Print & Direct Marketing:

How Covid-19 has highlighted the enduring strengths of direct marketing – Mark Davies, Whistl

Marketing automation in the age of multichannel communications – Sophie Grender, Royal Mail MarketReach & Oliver Spark, Sweet Analytics

7 Steps to Sustainable Print Marketing – Alistair Ezzy, The Lettershop Group

The Principles of offline Persuasion – James Wheele, Paper & Pixels

Paper School – Smart strategies to mitigate the rise in material costs with Bridget Petty & Fiona Maurice, JPS Print

Recruiting New Affluent Over 55’s customers from the national press… at a Profit – Paul Hendrick, DJH Advertising

Made Better in Five Steps – Matt Booker, COUSIN

How to Americanize your Direct Marketing – Todd Gawronski, Royle Printing USA

Lessons from a pandemic: Why YOU should own your customers –  Wayne Doleski, Black Bee Marketing

Everything else:

Creating Customer Loyalty & New Revenue Streams – Andy Huggins & Greg Radford, Rocket Marketing Group

The Changing Face of Consumer Credit – Rob Beattie, Klarna

Social Media: The changes you need to know about – Luan Wise, marketing consultant

Dealing with huge unplanned sales during a global pandemic – Siobhain Goodall, MPLcontact & Gavin Ucko, The Happy Puzzle Co

Coming out of the Pandemic, what do you need to consider? – Wendy Slater, Breedon HR

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