eBay Ads launches new Automated Campaigns functionality in Promoted Listings tool

eBay Ads UK has announced the launch of a new Automated Campaigns feature which will enable its sellers to launch Promoted Listings campaigns in just three clicks.

Created in response to seller demand for more streamlined, automated marketing tools, the new campaign creation flow is found in the marketing tab of the eBay Seller Hub. The Automated Campaigns feature frees up time for sellers by eliminating the manual work of creating Promoted Listings campaigns – allowing retailers to concentrate on growing their business whilst still maintaining complete control of their marketing campaigns.

Using filters including price, eBay category and store category, sellers are now able to use Automated Campaigns to easily set up rules to determine which listings they wish to promote and choose their ad rate strategy. Then, once dates are set, the campaign goes live.

Harmony Murphy, GM Advertising UK at eBay, said: “Our sellers have been telling us they would appreciate more automation and fewer steps. As a result, we created our Automated Campaigns feature, the latest campaign creation flow designed to help sellers manage and optimise their Promoted Listings campaigns. As always, the seller remains in control of their listings, yet with significantly more efficiency, enabling our retailers to deliver even greater success from the eBay Marketplace.”

 Already live in Australia and the US, this step forward in automated campaign management will offer eBay sellers greater efficiency ­– allowing them to concentrate their efforts on reaching eBay’s UK millions of monthly shoppers.

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