epay has announced availability of a new digital gifting solution that enables consumers to transform QR codes on gift card receipts into customisable digital gifts that can be sent by email to recipients.
“During 2020, we saw an acceleration in the use and adoption of QR codes by consumers,” said Richard Robertson, MD epay UK, Ireland, and Nordics. “Our digital gifting solution fits perfectly with this trend and provides a great option when you can’t see a loved one to deliver the gift voucher in person.”
epay has long enabled its retailers to print a personal identification number (PIN) on a receipt when a consumer purchases a gift card. The recipient would then enter the PIN into the brand’s app or website as credit toward downloadable digital content such as games, movies or music. This process is popular with retailers who do not have space in-store for a gift card unit, are unable to manage gift card stock or prefer to offer their consumers an endless list of gift card content through their card payment machine or EPOS till system.
A recent study conducted by the UK Gift Card and Voucher Association (UKGCVA) showed that 47.1 per cent of consumers now normally redeem their gift cards online and revealed a significant growth in consumers who redeem via their mobile device (GCVA State of the Nation 2021 Report). The study also showed millennials, in particular, are increasingly expecting seamless online and mobile capabilities, which epay’s new digital gifting solution supports perfectly.
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