European fashion retailers risk losing everything

An ultra-secretive Chinese e-tailer is leaving the global fashion industry lagging behind. Shein is a trail-blazer in ‘real-time’ retailing, surpassing the‘ultra-fast fashion’ players like Boohoo and ASOS. So what must we learn from Shein, before they claim world domination? Firstly there are ten stand-out features you need to know about this retail disrupter: Shein is …

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