Direct Commerce Autumn Assembly

THG is very well known for its own beauty brands which it sells globally with its skilled in-house teams leveraging the strength of its THG Ingenuity Platform. It is a platform which is also proving lucrative for other brands in the beauty space. AllBeauty is one of the latest brands to form a partnership with THG Ingenuity driven by the decision not to recreate the wheel but instead to enlist its partner’s expertise, deep sector knowledge, technology and fulfilment capabilities.  In this session, Graham Winn who, via Maximo Investments, directs both AllBeauty and its sister brand Fragrance Direct and Alice Harper, beauty category managing director of THG Ingenuity explain how the relationship is developing and answer questions posed by the session chair.

We take a look at how we can bring context of what is going on in the world around us to understand our customers better, enabling us to interact with them in an optimal way.

UK marketers want to reduce the CO2 impact of their marketing campaigns at the same time as maintaining their return on marketing investment (ROMI).

This can be done, but it needs a marketing CO2 calculator that gets into the detail of which elements of campaigns are causing the greatest damage, such as which creatives and which channels – social, email, search, TV, direct mail?

It also needs a marketing planning approach that can forecast the financial impact of changing campaign plans.

Jo Young will explain with some case studies how to bring together both sides of this equation, to create a win for the planet and for the marketing budget.

• What growth looks like in a turbulent socio/economic landscape
• Outlining the importance of distinguishing between top line growth and bottom line growth.
• How to determine which one you need to be chasing.
• Why you need to be crystal clear as a business about what growth means for you and why you need to communicate that throughout the whole company.
• How you can grow profitably – revenue and profit and not mutually exclusive.

Explore the future of publishing with a deep dive into Coopers of Stortford’s transformative journey. Discover how the implementation of ec2i’s Renaissance solution revolutionised their catalogue production, boosting productivity by 30% and reducing production costs significantly. 

From initial concepts to print-ready PDFs, discover how digital integrations can be a game-changer in today’s omnichannel world. 

Join us to uncover the secrets behind increasing output, minimising corrections and ensuring brand consistency across channels. 

Don’t miss this opportunity to stay ahead in the ever-evolving publishing landscape!

Roundtable:

What does effective data-driven marketing look like?

Data gives you direction. It allows you to improve the efficiency and impact of your marketing campaigns. It gives you an understanding of which channels work best and to reallocate spending to those that yield more. 

Using data to inform your decision-making is essential for eCommerce digital marketing success. In this round table session, we’ll be sharing and discussing with you the key metrics you should be tracking, how you can find that data, using AI for forecasting and how to set realistic benchmarks for success.

Roundtable:

How predictive analytics is providing a refreshing new way to model offline & online consumer behaviour and its impact on future purchasing decisions.