DCA Annual Summit


Venue: Millennium Hotel, Gloucester Rd, London SW7

Join your peers for the DCA Annual Summit, a full-day multi-stream conference offering high-level sessions and networking.

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Speaker bios and full session details can be found below

Rates:

DCA Members£225 per place or 3 for £585

Others £325 per place or 3 for £825

Rate includes lunch & refreshments – all bookings are subject to VAT at the prevailing rate and considered final. Please view our booking terms & conditions

To book: email us or call 0208 092 5227

Confirmed Speakers

Lauren Ackerman

Lauren Ackerman

3 Make or Break Moments for Customer Loyalty

Lauren is VP Client Strategy at J.Schmid USA.

She is an experienced Digital Strategist, Marketing Analyst and media junkie.

LinkedIn
Jonathan Alder

Jonathan Alder

How your brand can drive your business success in 2023 + Do’s & Don’ts in tougher times

Jonathan is a brand specialist and Managing Director of Alder and Alder.

He works with organisations to identify how their brand can drive their business success.

LinkedIn
Bert Bassett

Bert Bassett

Online Marketplaces – What’s next?

Bert is eBay Channel Manager at Optimizon.

LinkedIn
Victoria Betts

Victoria Betts

Starting with the customer - putting first party data to work

Victoria is Chief Commercial Officer at Unbound Group Plc.

She is an innovative and commercial marketing professional with over 20 years of experience in Consumer Brands and Retail.

She is a strategic thinker, experienced in the delivery of multi-channel customer experience and creative ecommerce solutions.

LinkedIn
Emma Burlow

Emma Burlow

Mission Possible: reducing your business impact

Emma has been advising businesses on sustainability for 25 years and is a translator, guide and problem solver. In addition to offering strategic advice to larger companies; Emma works with start-ups and is a business mentor for SETSquared through the University of Bath, as well as being a Master Trainer leading training courses in Carbon Literacy; Circular Economy and wider business sustainability.

LinkedIn
Hannah Cambridge

Hannah Cambridge

How do you manage a crisis response, whilst reassuring customers, suppliers & stakeholders, communicating effectively and safeguarding reputation?

Hannah is Co-Head, UK Crisis & Issues at FleishmanHillard UK.

She is an A.R.C.TM accredited crisis counsellor and has extensive experience in crisis and issues communications, working to protect brand reputation in the face of some of the most challenging threats.

LinkedIn
Sam Dooley

Sam Dooley

Fine Tuning Operations Performance

Sam is Operations Director at Thane Uk.

LinkedIn
Ben Dreyer

Ben Dreyer

Mission Possible: reducing your business impact

Ben is Strategy, Sustainability and Operations Director at Boden.

He has worked at Boden for over 20 years, starting soon after the company was founded as Operations Director.

LinkedIn
Hannah Fairclough

Hannah Fairclough

5 secrets of growth marketing your agency won’t tell you…

Hannah is founder and MD of Grow Marketing London a Growth Marketing Consultancy and Training Academy.

She is a highly skilled marketing professional who has worked with some of the brightest and best in eCommerce for over 20 years, including John lewis, Morrisons, Age UK, Marie Curie & Sainsbury's.

LinkedIn
Sophie Grender

Sophie Grender

Catalogue marketing and sustainability explored

Sophie is Director of new business, MarketReach from Royal Mail.

LinkedIn
Adam Hall

Adam Hall

Mission Possible: reducing your business impact

Adam Hall is the Head of Sustainability at Internet Fusion and Surfdome, Europes largest action sport retailer.

He grew up in the rolling hills and gentle surf of the South West of the UK, which shaped his passion for Surfing and an appreciation of the natural world, all enhanced by a lifetime of traveling. He’s happiest being on top of salty water, below and everything in between in new far-flung places (with no marine litter!) with his young family.

LinkedIn
Martin Harvey

Martin Harvey

Media Metrics: Is your budget being spent wisely

Martin is Director of Bio-Gard.

He is a highly respected and experienced managing director and marketing director within the B2C direct marketing sector, with a proven record for defining and delivering successful, high-return direct marketing business plans in both European and UK businesses, including start-ups, turn-rounds and acquisitions.

LinkedIn
James Hayes

James Hayes

Own Warehouse vs 3PL – which is best for you? + Fine Tuning Operations Performance + Fine Tuning Operations Performance

James is Director of Business Development at Whistl Fulfilment.

LinkedIn
Mel Henson

Mel Henson

How to optimise content for marketplaces in 2022

Mel is Head of Creative at Optimizon

She has been writing sales copy for over 20 years and has worked with a wide range of clients, including Mothercare, Scotts & Co, Cox & Cox, Cotton Traders, Shop.com & The Royal Mint.

She is also the author of 'Flicks & Clicks'.

LinkedIn
Georgie Hopkins

Georgie Hopkins

Your sustainable future + Mission Possible: reducing your business impact

Georgie is a sustainability consultant at Oakdene Hollins and founder of Myakka.

She is committed to employing business as a force for good and has extensive knowledge of sustainability challenges and the circular economy, alongside demonstrated experience in ethical trade and social impact.

LinkedIn
Lauren Juster

Lauren Juster

Think customer, not campaign: putting people at the heart of your marketing strategy

Lauren is Sales & Marketing Director at Biscuiteers.

She is an eCommerce obsessive with a love for all things digital and is skilled in digital strategy, project management and marketing.

LinkedIn
Elaine Lee

Elaine Lee

Planning customer service around customer needs + Delivering superlative customer service

Elaine is Director at ReynoldsBusbyLee.

She is a highly experienced direct marketer with a particular passion for customer experience. Since co-founding ReynoldsBusbyLee in 2005, I have worked on a wide variety of projects for a range of commercial and charity clients focusing in on how to improve the engagement an organisation builds with its customers or supporters, so that a true relationship is built that is valued by both the organisation and the customer.

LinkedIn
David Lockwood

David Lockwood

Think customer, not campaign: putting people at the heart of your marketing strategy + Do’s & Don’ts in tougher times + Media Metrics: Is your budget being spent wisely

David is a Co-Founder & Director of Analytics at The Tapestry Agency.

LinkedIn
Jamie Martin

Jamie Martin

Online Marketplaces – What’s next?

Jamie is CEO of Velocity Marketplaces.

After 25 years in various CEO positions in the live TV home shopping industry culminating by being appointed CEO of Ideal World and Create and Craft for the past 3 years, Jamie is now the CEO of Velocity Marketplaces. Velocity is like Shopify for large enterprises with one distinct difference: Velocity include millions of branded products across all categories within their white labelled offering. So, in just two weeks a Velocity customer can launch their own multi million product Marketplace on their existing web site with no coding required. Velocity is the worlds first, fully managed, no code marketplace. This enables Velocity’s customers to immediately enjoy a significant new revenue stream with no risk and without a long development time. Typical customers are: Retailers who want to expand ranges quickly, charity’s who wish to sell new product to their donors, media owners, schools, religious groups, streaming companies and affinity groups like the AA and caravan club. So now you can start your own version of Amazon today with Velocity Marketplaces.

LinkedIn
John Meaden

John Meaden

Knowing what customers want, before they do

John is Founder & Managing Director at Boards360 and WTCW Solutions.

He has 20 years of hands-on experience in high growth B2B/B2C multichannel businesses and was most recently Marketing Director at Toolstation. His speciality is offering Customer-Driven Digital & Marketing Solutions.

LinkedIn
Alex Petrogiannis

Alex Petrogiannis

Media Metrics: Is your budget being spent wisely

Alex is CMO at Craft Gin Club.

LinkedIn
Alex Pratt

Alex Pratt

Delivering superlative customer service

Alex is Founder of Serious Readers.

LinkedIn
David Ross

David Ross

The Addison Ross's journey from wholesale to direct to consumer ... and beyond

David is Co-Founder of Addison Ross.

LinkedIn
Sarah Ross

Sarah Ross

The Addison Ross's journey from wholesale to direct to consumer ... and beyond

Sarah is Co-Founder of Addison Ross.

LinkedIn
Adrian Scott

Adrian Scott

The Addison Ross's journey from wholesale to direct to consumer ... and beyond

Adrian is CEO of Go Direct Marketing.

He has over 20 year's experience in helping businesses grow by implementing ROI focussed, multichannel retention and acquisition campaigns.

LinkedIn
Andrew Shapin

Andrew Shapin

The year that was …. what’s next

Andrew is Chairman at Sarah Raven.

LinkedIn
Chris Simpson

Chris Simpson

Starting with the customer - putting first party data to work

Chris is CMO & Digital Director at more2.

He has a background in direct and digital marketing, leading growth for ambitious VC-backed organisations, both B2C and B2B. He currently leads Marketing & Digital Strategy at more2.

LinkedIn
Oliver Spark

Oliver Spark

The Addison Ross's journey from wholesale to direct to consumer ... and beyond

Oliver is Founder of Sweet Analytics.

He is an experienced marketing-led multi-channel retailer, who grew The White Company from £6m to £50m and now has created and built Sweet Analytics.

LinkedIn
Jim Steven

Jim Steven

How do you manage a crisis response, whilst reassuring customers, suppliers & stakeholders, communicating effectively and safeguarding reputation?

Jim Steven is Head of Crisis & Data Breach Response for Experian UK, building on the knowledge, experience and success of Experian’s global data breach resolution offering.

Jim’s team, work with businesses to help them manage and resource mass consumer crisis responses, including customer notification, contact centre and credit/identity monitoring services for customers/employees affected by a crisis event. They also support clients in preparing and practicing readiness plans for potential incidents, guarantee resource availability to mitigate the impact and speed of recovery.

LinkedIn
Sarah Stott

Sarah Stott

Practical strategies to navigating the ever-changing print & paper market

Sarah is Head of Sales at JPS Ltd.

LinkedIn
Nigel Swabey

Nigel Swabey

The year that was and the year to come

Nigel is CEO of Scotts & Co and President Emeritus of DCA.

Chloe Thomas

Chloe Thomas

Just when you thought it was safe to get back in the water + Do’s & Don'ts in tougher times + Media Metrics: Is your budget being spent wisely

Chloe is Director of eCommerce Masterplan.

She is a globally recognised eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of both the award-winning eCommerce MasterPlan Podcast, AND the brand new Keep Optimising marketing podcast.

LinkedIn
Håkan Thyr

Håkan Thyr

Online Marketplaces – What’s next?

Håkan is Chief Revenue Officer at Fruugo.

He leads marketing, sales and account management to recruit and retain marketplace sellers in order to deliver continued revenue growth.

LinkedIn
Sarah Watson

Sarah Watson

One marketing budget, many channels - how omnichannel attribution optimises these

Sarah is Managing Director of Wentworth Wooden Puzzles.

LinkedIn
Graham Winn

Graham Winn

The year that was and the year to come + Do’s & Don’ts in tougher times

Graham is an Entrepreneur Investor & experienced NED.

He is a commercially astute business professional with an extensive background in digital strategy implementation and significant achievements in business growth and development.

LinkedIn
Jo Young

Jo Young

One marketing budget, many channels - how omnichannel attribution optimises these

Jo is Client Director at UniFida.

She helps clients to gain deeper insight into customer data, so they can deliver highly targeted, personalised customer experiences that drive sales and maximise marketing spend.

LinkedIn

Sessions

The year that was …. what’s next

Panellists: Nigel Swabey, Chairman Emeritus, DCA & CEO, Scotts & Co; Richard Bell, CEO, Sophie Allport; Andew Shapin, Chairman, Sarah Raven & Graham Winn, Director, Fragrance Direct

Join our panel and your peers as they share their views on the rollercoaster year we’ve all had. What’s their take on current trading conditions and what do we all think we need to focus on to keep our businesses on track – come prepared to join in and share.

5 secrets of growth marketing your agency won’t tell you…

Hannah Fairclough, Customer Growth Specialist, former Brand Lead, John Lewis

How do you scale in the face of tough economic times, global unrest and climate change? How do you build a strong brand and an even stronger customer base?

In this session you will learn about:

  • Profitable growth – growing sustainably for your business
  • Finding and keeping sticky customers Magic formula for getting new customers in the door
  • There’s a hole in the bucket! Plugging the leaks in the funnel

Do this one thing….

Planning customer service around customer needs

Elaine Lee, Managing Director, ReynoldsBusbyLee

In today’s market customer service delivery is a key challenge facing almost every organisation –  how do we ensure that quality customer service is accessible to all?  This session explores how we begin to rise to the challenge and deliver fully inclusive customer service.

The Addison Ross's journey from wholesale to direct to consumer ... and beyond

David & Sarah Ross, Directors, Addison Ross, Adrian Scott, Managing Director, Go Direct Marketing & Oliver Spark, Managing Director, Sweet Analytics

TRAINING WORKSHOP: How to optimise content for marketplaces in 2022

Mel Henson, Head of Creative, Optimizon 

Creating a listing on marketplaces such as Amazon and eBay is easy. However, getting it right is not (unless you know how).

In this fast-paced workshop, packed with examples and interactive exercises, two copywriting experts will take you through the steps to create winning content on Amazon to help you beat the competition today and tomorrow.

Think customer, not campaign: putting people at the heart of your marketing strategy

Lauren Juster, Sales & Marketing Director, Biscuiteers & David Lockwood, Co-Founder &  Analytics Director, Tapestry Agency 

Lauren and David will show how Biscuiteers’ embarked on its journey to becoming an agile, customer-centric marketing organisation by putting people at the centre and used data to deliver a customer-based measurement approach to drive its activity.

Fine Tuning Operations Performance

Panellists: Sam Dooley, Operations Director, Thane UK, James Hayes, Director Business Development, Whistl, others TBC

We can mostly rely on our buyers to get the best deals on merchandise ranges, but are we quite as sharp when it comes to procurement of the services and supplies we rely on? What can your management team do to ensure that you are not paying any more than necessary for key consumables like packaging or essentials like delivery services? What about productivity in your distribution centre? Is your facility running as efficiently as you’d like? What is your true cost per order? What is your error rate? Every small improvement made can deliver significantly to the bottom line. Our panel will tell you of horrors they’ve discovered in the past and how they’ve implemented major improvements. Chaired by Claire Hart, Direct Commerce Magazine

Knowing what customers want, before they do

John Meaden, Founder & Managing Director, Boards360 and ex Marketing Director, Toolstation

Having spent 20 years delivering double-digit growth for B2B and B2C businesses, John will share insights into developing a truly customer-centric, data-driven approach which delivers results.

How your brand can drive your success in 2023

Jonathan Alder, Managing Director, Alder and Alder

This session is for decision-makers who want to make an impact in 2022 (and beyond). It will look at the role that brand can play in driving business success, and the opportunities business leaders have to influence that process.

Shipping Goods from UK to Europe

Michael Boulton, Managing Director International & Steve Bennet, Head of International Sales, Whistl

  • IOSS and Impact of IOSS on UK Businesses shipping to the EU
  • Shipping – benefits and disadvantages using DDP for the EU (Delivery Duty Paid)
  • Shipping – benefits and disadvantages of using DDU for the EU (Delivery Duty Unpaid)
  • Impact on Export volumes post Brexit EU vs ROW
  • The Impact of excess shipping costs in the backdrop of BREXIT, COVID and Ukraine (the perfect storm)

One marketing budget, many channels - how omnichannel attribution optimises these

Sarah Watson, CEO, Wentworth Wooden Puzzles & Jo Young, Client Director, UniFida

For companies that use a range of channels, it is challenging to understand how channels interact and the optimal mix of marketing.

Measurement can be difficult enough with trackable channels such as paid search, display and email, but adding press, TV or poster advertising to the mix rapidly complicates evaluation.  Also, every channel has a different role to play in the sales funnel – one seemingly low-performing channel may be necessary to support the role of other channels that can close the sale.

With marketing budgets being heavily scrutinised, there is a constant pressure to prove marketing return and tighten up on waste.

Learn how omnichannel marketing attribution measures the way that channels work together (whether they are trackable or non-trackable) and helps optimise your precious marketing budget.

Own Warehouse vs 3PL – which is best for you?

James Hayes, Business Development Director, Whistl

Choosing to manage your warehouse yourself or to outsource is a common question in eCommerce. This round table will explore the pros and cons of each to help you identify if you should paddle your own canoe or let someone else steer your ship!

Do’s & Don’ts in tougher times

Panellists: Jonathan Alder, MD, Alder and Alder, David Lockwood, Co-Founder & Analytics Director, Tapestry Agency, Chloe Thomas, MD, eCommerce Masterplan & Graham Winn, Director, Fragrance Direct

Join our panel of experienced entrepreneurs as they share what they have learned over years of trading – through good & not so good times:

  • communicating honestly with your customers can lift order values
  • competing in every way you can if it is true to your brand
  • getting your team into the ‘Dunkirk’ spirit
  • finding those savings that can have a meaningful impact
  • working with your suppliers to ‘buy’ headroom
  • keeping the faith

Chaired by Claire Hart, Direct Commerce Magazine

Delivering superlative customer service

Chaired by Elaine Lee, MD, ReynoldsBusbyLee

Panellists: Mark Mainstone, Technology & Business Services Director, The Folio Society; Alex Pratt, Founder, Serious Brands & Jonathan Spokes, Commercial Director, Mango Direct Marketing

Customers these days expect great service and responsive retailers are always looking to improve. In a world which has seen many businesses (still) using the pandemic as an excuse to cut their CS costs, those who acknowledge that great customer service is every bit as important as the ranges they sell have the advantage. Draw up a seat to find out what your CS policy and team can do to win the hearts and loyalty of your customers.

Practical strategies to navigating the ever-changing print & paper market

Fiona Maurice, Head of Client Services & Sarah Stott, Head of Sales at JPS

Over the last couple of years, hundreds of thousands of tonnes of paper have been taken out of production, mills have closed or re-purposed into manufacture of packaging materials. In this session we will look at how to secure your supply, mitigate escalating costs and build stronger supplier relationships.

Starting with the customer - putting first party data to work

Victoria Betts, CCO, Unbound Group ( Hotter) & Chris Simpson, CMO & Digital Director, more2 

Victoria Betts will join Chris Simpson, to share how the business has made their 1st party customer data work harder to drive results. From winning the right auctions to delivering a more personalised experience, we’ll hear how the group continues to innovate by starting with the customer.

Your sustainable future

Georgie Hopkins, Consultant, Oakdene Hollins & Founding Director Myakka

Sustainable Development Goals, Net Zero, Circular Economy, Regeneration, B Corp, the Just Transition… we all know we need to become more sustainable but what does it really mean for you and your business?

In this session, we’ll frame the need for change and why becoming more sustainable offers opportunity to create economic as well as environmental and social value over the long term. By unpicking the myriad of buzzwords, we can understand what they each involve and how they are being applied to develop more sustainable businesses. With this insight, we’ll move to action, exploring examples of how to kickstart your sustainability journey, touching on some of the pitfalls to avoid on the way.

Blending commercial retail experience and sustainability knowledge, Georgie offers practical advice and actions you can implement in your business, whether taking your first steps or looking to build on your sustainability initiatives.

Beyond GDPR

Rob Bielby, GDPR Consultant

Pull up a chair and learn about the latest changes to data legislation and how it could affect your business. What you need to know about and how to prepare for what’s coming next. Field your questions freely to access honest advice.

3 Make or Break Moments for Customer Loyalty

Lauren Ackerman, VP Client Strategy, J Schmid

Lauren will be presenting live from the USA

Keeping customers coming back is the key to a healthy business. While points-based loyalty programs are the norm they aren’t the whole picture. Join Lauren as she shares 3 key make-or-break moments for customer loyalty.

Mission Possible: reducing your business impact

Chaired by: Georgie Hopkins, Consultant, Oakdene Hollins & Founding Director, Myakka

Panellists: Emma Burlow, Founder, Lighthouse Sustainbility, Ben Dreyer, Sustainability and Operations Director, Boden, Adam Hall, Head of Sustainability, Internet Fusion

In this session, Georgie and our panel will explore some of the exciting innovations that businesses are putting into practice on their journey to becoming more sustainable.

We will discuss the realities of implementing sustainability initiatives with the opportunity to learn with and from others who are a few steps ahead on the journey. From designing out waste to reducing your carbon footprint, we’ll share our panellists’ first-hand experience of how they got started, some of the challenges they overcame and most importantly, how they’re engaging both suppliers, employees and customers in the movement.

You’ll leave this session feeling motivated to get started with the benefit of real-world learning to help you on your way!

Online Marketplaces – What’s next?

Panellists: Bert Bassett, eBay Channel Manager, Optimizon,  Jamie Martin, CEO, Velocity Marketplaces & Håkan Thyr, Chief Revenue Officer, Fruugo;

Are marketplaces the future for growing ambitious brands? How can we protect our brand IP in the marketplace environment? How can we sell on more than just price? How can we leverage marketplaces to reach new customers in new territories? How can we manage marketplace trading more efficiently? Should we be looking to develop our own marketplaces? Join this session to hear some interesting points of view & get your questions answered.

Chaired by Claire Hart, Direct Commerce Magazine

Just when you thought it was safe to get back in the water… just what should be in your marketing strategy this year?

Chloe Thomas, Managing Director, eCommerce Masterplan

In this session, best-selling author and award-winning podcast host Chloe Thomas will be (attempting) to make sense of it all for you! Highlighting the trends you actually need to care about, sharing case studies of brands doing it well right now, and hopefully making everyone feel a little happier than this description suggests!

Catalogue marketing and sustainability explored

Sophie Grender, Director of new business, MarketReach from Royal Mail

In these challenging times catalogue retailers of all shapes and sizes are looking at how they can continue to use their catalogue marketing as a vehicle to drive sales but to keep costs down as well. It’s a fine balancing act that also needs to align to a brand’s sustainability credentials. At MarketReach we’ve undertaken some unique research, with our specialist partner WSP, on the end-to-end lifecycle of a catalogue in four different sizes, demonstrating the essential levers that can be pulled to impact your carbon footprint. We’ll also explore how brands are rising to the challenge of communicating how they’ve tried to reduce the impact of their catalogue and encourage consumers to recycle.

How do you manage a crisis response, whilst reassuring customers, suppliers & stakeholders, communicating effectively and safeguarding reputation?

Hannah Cambridge, Co-Head of Crisis & Issues, Fleishmann Hillard & Jim Steven, Head of Crisis & Data Breach Response Services, Experian

In this session, Hannah & Jim will provide insight into how communications are positioned, and a consumer recovery plan is put together in response to a crisis incident in a retail environment.

How does this change between differing types of events?

  • Cyber attacks
  • Supply chain issues
  • Flare ups around societal challenges.

They will discuss who needs to be communicated to, what good outcomes look like, how customers can be reassured and how normal business operations can be maintained during challenging periods in the recovery cycle.

Media Metrics: Is your budget being spent wisely

Panellists: Martin Harvey, Director, Bio-Gard, David Lockwood, Co-Founder & Analytics Director, Tapestry Agency, Alex Petrogiannis, CMO, Craft Gin Club, Graham Winn, Director, Fragrance Direct & TBC, All Response Media

There has been much talk around issues like click fraud and digital media performance that seemingly cannot be meaningfully measured.

  • How does your business rank in managing attribution?
  • How do you get to the truth of which media generates the most profitable and potentially most loyal customers?
  • What is it costing to acquire a good customer and are there channels which are not as productive as promised?

Our seasoned panel shares experience, insight and real-life findings whilst suggesting how marketers can sharpen their media buying, freeing budget to spend where it best delivers.

Chaired by Claire Hart, Direct Commerce Magazine

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