Epsilon Abacus

Epsilon Abacus, part of Publicis Groupe, is the pioneer of the transactional data cooperative concept in the UK. Over 250 multichannel retailers contribute their customer transactional information to the Abacus Alliance. This provides a unique insight into your customers’ market-wide buying behaviours, as well as their lifestyle and demographic attributes, to drive your offline recruitment campaigns, retention campaigns and wider marketing strategy.

• Sell more to your customers: Understand the total amount your customers are spending in your category versus other ones to determine customer loyalty and their discretionary spending power. You can also discover how much your customer is spending elsewhere in your category and personalise your approach to encourage them to buy more from you, growing your share of wallet.
• Reactivate lapsed customers: Tap into the Abacus Alliance to discriminate between lapsed buyers who are still actively spending in the market and those who are dormant elsewhere. You can then focus only on those that offer the best opportunity to start buying from you again.
• Convert enquirers into buyers: Someone who has shown an interest in your business is different from a cold prospect and must be treated differently. Using the Abacus Alliance, you can focus on those people most likely to respond to your offer, based on what they are buying from other companies. You can also identify those unlikely to be interested, suppressing them so you don’t waste your marketing budget.