Tech: Data Mining/Modelling


We combine customer data platform technology, data science, marketing metrics and business acumen to bring you innovative marketing solutions.

Capture and unify all of your online and offline data with the UniFida customer data platform. Build a single customer view your entire marketing team can access, and deliver seamless customer experiences.

Our marketing attribution sits inside the UniFida customer data platform and ingests data from all your online and offline sources including direct mail, paid digital, affiliates, social, email, website and call centre creating a single customer view across all personal identifiers.

All of the combined data automatically builds a table of every event preceding each sale in a 90-day window.

We use AI derived from Markov chains and survival analysis to attribute weightings automatically to each event. This way the value of each sale is allocated back to the events that led up to it.

UniFida also provide a fully outsourced insight and analysis capability for both strategic decision support, and detailed performance analysis. Our work ranges from ad hoc data science projects to building an entire outsourced insight and analytics department for medium to large companies.

Some of our current clients: Global Media Group, Wentworth Wooden Puzzles, Johnstons of Elgin, Chums, Promis Life, Premier Christian Radio, Arc Data


Part of Wunderman Thompson Data Products, iBehavior helps D2C brands by providing rich customer insight and GDPR-compliant prospect data. We use sophisticated machine learning modelling and insight across 230 member brands of the iBehavior data co-operative to create prospecting profiles and post-campaign reporting to help you market more effectively.