Forever Unique opens exclusive store in Manchester

Forever Unique

Online luxury womenswear retailer, Forever Unique, is expanding into bricks and mortar with an exclusive store in the Tafford Centre, Manchester.

The rapidly-growing online store for women’s fashion boasts global partners including Al Tayer in the Middle East, in Sweden, Zalando in Germany and retail giants, ASOS in the UK.

Yesterday (2 December), Forever Unique opened its first dedicated store in the Trafford Centre, Manchester – the city in which Forever Unique was founded.

Commenting on the move, founders of Forever Unique, Seema – star of the Real Housewives of Cheshire – and her husband Sandeep Malhotra, said: “We’ve witnessed high growth in the last few years, and our goal is to explore new and innovative ways to engage a wider market, allowing consumers more diverse ways to shop and interact with Forever Unique.

“Lockdown hasn’t been easy but we’ve evolved our product offering to accommodate what our woman is shopping for, covering both luxury, lounge and ready-to-wear fashion.

“We’ve seen a customer demand for accessible ways to shop, so we’re excited to be offering a store ahead of Christmas where customers can visually see and shop the product for a more intimate retail experience.”

The new 140 square metre store will be positioned between Selfridges and Ted Baker and will offer a curated edit of Forever Unique’s latest product offering.

Founded by Seema and Sandeep Malhotra over a decade ago, Forever Unique said it has broken into the international fashion markets and has gone from strength to strength. With a head office in Manchester and a central London showroom, the brand is stocked in more than 30 countries around the world.

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