Getty Images, a creator and distributor of imagery and media, has announced the acquisition of Pixsy, one of the leading platforms for independent artists and photographers to identify the use of their work online. The acquisition will couple Getty Images’ digital content licensing expertise with Pixsy’s technology in developing new solutions for customers. Under the terms of the agreement, Getty Images will acquire Pixsy for $420 million.
“With the rapid growth of Getty Image’s copyright enforcement program and artists’ rising demands for increased pay, Getty Images will benefit from the goodwill Pixsy has created with photographers around the world,” said Daniel Foster, founder of Pixsy. “The acquisition will benefit both the content owners and content users, marking the beginning of the world’s most effective solution for image identification and use.”
Getty Images plans to continue support and development of Pixsy’s matching algorithm and copyright management platform.