Launching in seven UK airports, Hotel Chocolat is introducing a collection of luxury chocolates in premium reusable tins embossed with the outline of Saint Lucia, the Caribbean island home to its cocoa farm. Currently featuring in a TV series which takes a dive into business, Hotel Chocolat is heavily focused on new product development and is known to trialling a new product subscription service which sees consumers form part of its tasting panel.
Director of global wholesale, Melissa Shackleton commented: “Launching this exclusive travel retail range for the first time is hugely exciting for Hotel Chocolat, opening up a world of possibilities. Our premium brand offers affordable, beautifully designed luxury and the robust packaging makes them perfect for travel. Our success in train station locations has shown a strong appetite for impulse purchased ‘ready to gift’ chocolates whilst consumers are on the move.”
When the very first Hotel Chocolat shop opened its doors in North London in 2004, it was heralded as the start of a revolution in British chocolate. Two entrepreneurs, Angus Thirlwell and Peter Harris, were on a mission to make chocolate exciting again. Today, Hotel Chocolat has 127 UK and ROI Hotel Chocolat site locations as well as drink and ices, two restaurants, and a boutique hotel on its working cacao farm in the Caribbean. It also has locations within the US and Japan.