Hotter is using First Insight’s consumer-driven predictive analytics solution to make more accurate design, buying and pricing decisions on the new products it offers to its customers. First Insight uses online social engagement tools to gather real-time customer preference, pricing and sentiment data on potential product offerings. The information is then filtered through analytic models to determine which products present the greatest opportunity and is being used by Hotter to increase its speed to market and inform merchandising assortment decisions.
“Implementing First Sight’s digital product testing and predictive analytics will enable us to increase product sell-through and margins using direct feedback from our customers,” said Victoria Betts, chief commercial officer of Hotter Shoes. “Leveraging the voice of customer to optimise our buying decisions and assortment selections will help us to offer the right products at the right price as we continue to grow our business domestically and internationally.”
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