International markets are becoming increasingly important for Devon based dancewear business International Dance Supplies which supplies dance schools and retailers with its own range of dancewear, costumes and accessories. With sales to 54 countries and exports currently at 21 per cent of its £9 million annual sales, IDS has seized the opportunity of accessing UKTI support to make a bigger impact in the U.S.A. where it has identified a strong market for its range. IDS team members are currently in the USA taking part in various regional dance trade shows. The business is also developing strong demand in Italy where it has participated at two tradeshows, and in Germany. True niche businesses like IDS have huge opportunities in the wider word and IDS founder Anne Walker strongly recommends that other businesses should avail themselves of the support on offer via UKTI to enable them to develop new markets.
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