In The Style has appointed John Allen as its new chief technology officer and chief digital officer to support its next phase of development.
The fast-growing online fashion retailer, founded in 2013 by entrepreneur Adam Frisby, is looking to build on the record sales and strong customer growth it enjoyed in 2020.
Mr Allen boasts more than 20 years’ experience in customer-facing technology and digital leadership roles; including CEO of sustainable fashion brand Nobody’s Child and CTO at Missguided.
As part of In The Style’s leadership team, he’ll be responsible for the brand’s ongoing digital and technological differentiation, including the continued development of the In The Style app.
Adam Frisby, CEO of In The Style, said: “We are really excited to welcome John to the business. His expertise and experience as a proven leader in digital businesses will be invaluable over the next phases of In The Style’s exciting, long-term development.”
John Allen, CTO & Chief Digital Officer at In The Style, added: “I’m thrilled to be joining In The Style, which is a business I have long admired for its differentiated collaboration model and strong brand values. The business’s journey to date has been impressive, to say the least and I’m looking forward to contributing to its further expansion through implementing and scaling an industry-leading digital proposition.”
Share