Industry stalwarts form multichannel consultancy

Marketing veterans David Lockwood, of Boden and formerly of Laithwaites Wine and Robert Colquhoun, formerly of Myakka and Dream Direct have joined forces with Lara Bonney, formerly of Long Tall Sally and Epsilon Abacus, to launch a customer-first, data-driven multi-channel retail marketing consultancy called Tapestry.

The trio will use their many years of “client side been there and done it” experience with data and media to create and turn insight into marketing recommendations that help retailers grow smarter, faster, more profitably.

David Lockwood, director analytics said “The customer is at the heart of everything we do. We start with customer data, analyse it to understand it, then apply our insight and experience to recommend cross channel marketing strategies that recruit and retain customers. We consider a customer’s lifetime value and engagement with the brand we are supporting, then we consider the brand’s ambition and constraints to develop growth plans to scale their business in a way that is affordable, actionable and at the right pace.

In short, we combine clever tech and analytics, some of it unique, with guru customer and marketing expertise to deliver practical and proven multi-channel strategies.”

Lara Bonney, director client services comments that “while we have a lot of offline data experience, Tapestry is channel and media neutral, everything may be pulled into play. Digital extends beyond acquisition and conversely, customer retention extends beyond traditional email and catalogues. Customers use them all, and so will we – social media, email, display, paid and social search, search engine optimisation, influencers, content, mobile, catalogue, inserts, off the page advertising, TV, outdoors, door drop, point of sale and more.”

Robert Colquhoun, CEO added “We think there is a gap in the market to offer a more personalised service to small to mid-sized retailers and we are delighted to have two fast-growth brands onboard already, BAM Bamboo Clothing and Spoke London.

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