Interpublic completes Acxiom acquisition

Interpublic Group has completed its US $2bn acquisition of Acxiom. Acxiom will operate as a stand-alone unit within Interpublic Group and will be over-seen by Arun Kumar who is chief data and marketing technology officer at IPG.

“With this transaction, we will add a foundational, world-class data asset, covering two-thirds of the global population, to our capabilities. This is a transformational step for IPG that will benefit our clients,” commented Michael Roth, chairman and chief executive of Interpublic Group.

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