Customers will be offered the opportunity to “build” and order new cars online from a revolutionary new site developed by Rockar for Jaguar Landrover. The new development embraces its network of 201 dealerships and is augmented by a new store which opens in October at Westfield Stratford City which will display cars and offer access to ‘product experts’ rather than sales people. Visitors can then order online at the store once they have chosen model, colour and refinements, or order from home at the site.
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