Klarna’s experiential retail pop-up opens

With news that 50,000 new Klarna customers a week are choosing ‘Pay later’ at retailer checkouts, and with over 12 million transactions in the past year alone, Klarna is hitting the high-street with over 27 of the best UK retail brands. Following the success of Covent Garden pop-up in June, Klarna will now open one in Manchester for a week in October,.

The “House of Klarna” opens for customers from 4-13 October. The three-storey house will host ASOS, Oliver Bonas, Topshop, Topman, House of Holland, Missguided, BEAUTY BAY, My Protein and Schuh, among others to offer fashion and lifestyle events, beauty treatments, live DJs and a Klarna Kafé offering free sodas and coffee.

Amongst the shopping, there will be styling masterclasses by industry experts, free beauty treatments and exclusive ticketed events in collaboration with the showcasing brands. Tickets will be available free of charge in the week prior to the event.

Eve Williams, Brand Experience Director at ASOS said: “At ASOS we want to give our customers the best choice in everything we do; whether that is in the broad range of ASOS Design and branded products, smooth and fast delivery options or payment options. We know these are all important to our customers and we look forward to bringing them to life with Klarna’s fun event in Manchester”.

Leading British Lifestyle store, Oliver Bonas will also be joining the list of favourite retailers and Sara Morris, its senior press & marketing officer commented:“We are so excited to join Klarna in Manchester for the ‘House of Klarna’. We believe that design has the power to positively affect how people feel and with Klarna’s understanding of how to create a first-class customer experience, we’re excited to present OB at the ‘House of Klarna’. As the only brand showcasing furniture at the pop-up, we can’t wait to welcome shoppers into our home for ten days”.

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