Lovehoney has acquired its Swiss equivalent, Amorana. The deal sees Amorana’s founders Lukas Speiser and Alan Frei remain with the business and drive its expansion into other countries in Europe. Lovehoney’s founders Richard Longhurst and Neal Slateford are significant shareholders in Lovehoney having sold a majority stake to Telemos capital in 2018.
Slateford said of the new acquisition: “We are delighted to add Amorana to the Lovehoney Group. Lukas and Alan have done a great job growing Amorana to the strong position it is in today and we are confident that Lovehoney can help on the next leg of this exciting journey”.
In further news it is understood that Lovehoney’s CEO Sarah Warby has resigned her position for family reasons, leaving chief commercial officer Debbie Bond holding the reins whilst decisions are reached about the future leadership.