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The end of the Salad Days

An awful lot of eCommerce brands are about to experience a trend not experienced since before COVID started. It’s the end of the Salad Days. Let’s walk through a very simple example. Pretend that your brand had a 30 per cent rebuy rate, had 100 customers to start 2019 and acquired 70 new/reactivated buyers during …

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Cross-Border Compliance: An opportunity for growth

Brexit is done. Whether you are a UK retailer trading into the EU or vice versa, there is no turning the clock back. In the immediate aftermath, we heard lots of stories of merchants, including some high-profile names like Fortnum & Mason, temporarily ceasing to take orders from customers on the Continent. Some of the …

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In China recommendations are key to a brand’s success

With the increasing socialization of consumption, recommendations have become an important method of brand communication. Especially in China, people buy what is recommended by their family and friends. But also recommendations by KOL, aka influencers, or by the community on a social media platform are taken into the decision making.  Chinese consumers, in general, need …

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