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Why you need to know about Core Web Vitals

From 1st May 2021, Google will start judging a website based on a new set of performance metrics called Core Web Vitals. This initiative is focused around user experience and will become part of Google’s ranking algorithm. Core Web Vitals are a set of metrics used to measure the user experience stages of a web …

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How retailers triumph over the looming third-party cookie apocalypse

The decision by Google and the other major browser operators to axe third-party cookies threatens the effectiveness of many retailers’ websites. Organisations will still be able to use first-party cookies for their own domains, but the use of third-party cookies to monitor what visitors do on other domains will stop. This is a big change. …

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2020, not a year that most of us want to remember… Although some have thrived!

It is no secret that the small and medium-sized companies took the biggest hit over the past year from the Covid-19 crisis. Few would argue that this has been the worst crisis to impact businesses in modern history. This is despite the unparalleled government support that has been extended over the period which many UK …

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Amazon’s here – so what’s the future for UK supermarkets?

Amazon has set its sights on the UK supermarket sector. From the Amazon Fresh initiative to its partnership with Morrisons, offering free, next day delivery to Prime customers, the arch disruptor is looking to turn the UK multiple market on its head. Disruptive Grocery While the ‘walk in, walk out’ Amazon Fresh stores in London …

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Understanding D2C: What’s fuelling the move?

The direct-to-consumer (D2C) market has skyrocketed, experiencing double-digit growth to the point where it is projected to grow 19.2 pe cent this year. While D2C will have been on brands’ radars for some time, the majority have lacked the systems and processes needed to support such a move. The closure of physical retail, however, has …

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Of course the US is retaliating against the UK’s misconceived Digital Services Tax

President Joe Biden’s US Government has slammed the UK’s go-it-alone Digital Services Tax (DST) as ‘unreasonable, discriminatory and burdensome’. It is planning to slap $325m (£235.8m) of taxes on key British exports to the US in response to Britain’s new online tax. This introduced a new 2 per cent duty on services from the likes …

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The holdout test that goes the other way

It seems that I have written endlessly this past year about the importance of doing holdout tests. It also seems that you paid attention. Many of you – clients as well as non-clients – have emailed me to let me know that you are doing them. Many of the holdout test results I’ve reviewed for …

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