David Lockwood, Co Founder and Insight Director of The Tapestry Agency talks about the unending quest of multi-channel retailers to understand marketing channel performance so
When it comes to multi-channel advertising, understanding the role each channel plays in driving a conversion is imperative for building an effective marketing strategy. Just
In the grand scheme of business success, studies reveal time and again that a focus on customer lifetime value (CLV) and reduced churn is the
Doing business with Europe has become so expensive and onerous since Brexit that a vast number of UK eCommerce businesses have simply turned off all EU activities. Managing the different VAT thresholds and rates across each EU country has certainly added to the admin burden and cost of doing business – so how much difference …
EU VAT changes – is your eCommerce business ready? Read More »
Since the Covid-19 pandemic, we have seen a fundamental shift in the way consumers shop. Digital trends that weren’t expected for at least another few years have been accelerated by a rise in customer demand. In response to the forced closure of brick-and-mortar stores to prevent the spread of infection, many retailers have had to …
How new technologies are transforming the face of retail Read More »
The impact of fashion on our already fragile ecosystems can no longer be ignored. As the scale of the problem of textile Ð and subsequent packaging Ð waste is being realised by brands and consumers alike, more fashion companies are turning towards solutions that enable and sustain a circular economy. For this to happen, there …
Creative technology is key to bringing fashion full circle Read More »
Experts are predicting that the UK economy will grow at its fastest rate on record. This is just what we have all been hoping for after long months of uncertainty which have caused many businesses deep concern. Not that we are completely out of the woods just yet, as even with lockdowns having eased there …
WHERE TO INVEST A CASE STUDY Once you have the knowledge of your top worst performers, now it’s important to decide where exactly to invest your money to make the biggest impact. Here’s a quick example that perfectly illustrates how this all works together and why KPIs are so critical: Here we have an online …
Ultimate Guide to Scalable eCommerce – Part 5 Read More »