Prioritising ‘at-home’ products quadruples sales for Spanish retailer during lockdown
Although COVID-19 has strongly affected Spain, Magic Outlet closed the month of May 2020 with a 441 per cent increase in sales compared to 2019.
Magazine Summer 2020 – Publisher’s Note
Publisher’s Note I very rarely have cause to despair but right now I am angry. One of the primary reasons is that I am learning
Why the CMO needs to become a ‘Magic Growth Officer’
What is the new normal? None of us really know because what we thought to be normal has now been turned upside down. Due to
Personalised customer experiences: why they are more important than ever before
Digital transformation has been on the business priority list for a number of years, but the current pandemic has pushed it towards the top of
Who’s calling? Poor call centre experience pushes half of customers away
Poor call centre experience or an unhelpful attitude pushes over half of customers away causing customers to become frustrated and leave according to Whistl. The
Christmas is Coming!
A moment of reflection Covid-19 caught us all off guard and it is easy to get swept up in day to day survival. While the
Preparing supply chains for the new retail landscape
The Coronavirus has radically and abruptly changed the way we work and live our lives. How will this alter consumer behaviour and attitudes? And what
COVID-19 The human impact
COVID-19 sounds like a good name for an eCommerce project, sadly the pandemic has caused a lot more destruction to my life over the last