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The Insert Jungle

Advertisers rely on Certificates of Insertion as an assurance that their inserts have indeed been inserted. Following a recent experience, Martin Harvey of Bio-Gard has had reason to question the validity of COI’s. The DMA has a very clear Code of Practice and Insert Guidance for its members to adhere to. The Guidance makes it …

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Top budgeting tips for 2021

Attention: Company Owners, Founders, MDs & Marketers. These are the budgeting tips that you NEED to read as you start building your budgets for 2021. There are several factors to consider and we’ve listed some of them below for you. Nobody knows for sure what tomorrow may bring but keep an open mindset and have …

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DCA members reflect on this tumultuous year

After a year which has put unprecedented pressure on the entire retail and eCommerce sector, businesses have been most adept in finding new ways to adapt. A survey carried out by the DCA has found that many remain optimistic, despite the constantly changing business landscape and the uncertainties ahead. After the first wave of the …

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Ultimate Guide to Scalable eCommerce: Part 2

THE WAY FORWARD The benchmarking study showed me that the successful, rapidly growing websites all had the same attributes that consistently underlined their growth. Seven key characteristics seemed to totally dominate a site’s success. These are listed below, and we dive into each one in more depth later on. Add-to-basket rate. Website speed and capacity. …

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How cyber attacks changed during the Pandemic

The F5 Security Incident Response Team (F5 SIRT) helps customers tackle security incidents in real time. We reviewed all the reported incidents from January through August 2020 to see how the pandemic changed the cyberthreat landscape. To protect customer confidentiality, we do not mention specific organizations. We also do not divulge numbers, but instead compare …

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Negotiating the last mile delivery challenge during the pandemic

With the pandemic increasing online order volumes exponentially, managing last mile fulfilment is now harder for both online retailers and the carrier companies with which they partner. The increase in orders is stretching retail fulfilment capacity to the limit, which makes meet delivery deadlines more challenging. And retailers’ costs are increasing because some carriers have …

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How can I help you?

Chloe Thomas is the Author of Amazon Bestseller “eCommerce Marketing”, and host of the award-winning eCommerce MasterPlan Podcast. Last time my column was answering the question ‘What should you keep in house? And what should be outsourced?’ This time we’re sticking with the marketing manpower subject, but getting into HOW to find the right outsourced …

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Did Black Friday force rethink on checkout experience?

The UK headed into the festive peak season encumbered by Covid-10 restrictions. With retail store lockdowns causing non-essential stores to close, how can online businesses ensure success? Whilst Black Friday was once only important to the retail industry in the US, in the past few years it has become increasingly important to businesses in the …

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