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Why the new YouTube eCommerce feature could herald a new future for online retailing

With the pandemic accelerating the proliferation of advertising and eCommerce channels, more platforms are beginning to incorporate in-app eCommerce features to accommodate for the growing symbiosis between content and online shopping. The obvious platform for this venture is YouTube which, in many ways, is already a major shopping destination for its 2 billion users across …

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2021: The Year B2B marketplaces go mainstream?

Gartner has predicted that by 2023 that at least 70 per cent of enterprise marketplaces launched will serve B2B transactions. In B2C eCommerce 1.0, businesses owned the whole inventory, stored it in their warehouse and sold it to customers. In eCommerce 2.0, there is a mixed model. Otto and Amazon are good examples, selling around …

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How does a direct-to-consumer strategy drive post-pandemic sales for manufacturers?

During the COVID-19 pandemic, shoppers have moved online en masse which has opened the potential to overhaul the customer-manufacturer dynamic. Rather than a challenge, this unexpected shift can be an opportunity for B2B companies in the manufacturing sector to drive sales post-pandemic. By adopting a direct-to-consumer (D2C) strategy, which cuts out the distributor, wholesaler and …

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Machine learning has huge role to play in ecommerce businesses of all sizes, says STX Next

ML innovation doesn’t need to be reserved for major players like Amazon and Netflix Major players in areas including eCommerce and entertainment – such as Amazon and Netflix – are often lauded for their investment in machine learning (ML) technologies to improve the customer experience. While these global titans have the funding to support ambitious …

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5 post-Covid trends for eCommerce startups

Even though it may seem Covid is almost coming to an end (in the UK at least) and retail stores reopen, it remains hard to tell if the eCommerce bubble will ever burst. eCommerce sales accounted for 34.7 per cent of all retailing in March 2021 according to ONS data, and even though this was …

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Offering premium products with precise personalisation

SportPursuit is focused on using email to find new customers and communicate personally with its existing customers. “Our big thing is personalisation,” reports Andrew Bell, head of CRM. “We send a lot of emails because we have so much  new merchandise on-site on a daily basis, and we have a lot to talk about.” SportPursuit …

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Enabling a seamless customer journey

It goes without saying that the ongoing growth in eCommerce accelerated over 2020. But even across categories for which online had previously been a minor channel there have been significant increases in online activity. In grocery, for instance, that growth reached 33 per cent across 2020 in the UK, with ‘big four’ operator Asda swiftly …

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Catalogues – the force behind your online & store sales

It is staggering when you look back over the member list of DCA (formerly Catalogue Exchange) and count the number of previously successful niche businesses which have disappeared without trace. Some were sold on and absorbed into larger groups. Some became victim of ill-considered ‘digital transformation’ projects led by new blood. There’s a story behind …

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