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Customer loyalty is the new black

Over the past year with stores locked down we have seen an unprecedented shift from physical retail to online. Many direct retail brands have gained a lot of new customers as a result, but as web growth slows, customer acquisition will get harder, more complex and more expensive. Privacy legislation has made recruitment even more …

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How to build trust in your content for sustainable business growth

Our recent research collected by the team at React & Share showcases the search habits of consumers online in 2020/21. Through the use of a YouGov survey, it was revealed that only 1 per cent of Brits believe everything they read online despite 88 per cent of us searching online at least once a day. …

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Online Retail Returns: 3 ways you can reduce them & educate the consumer in the process

As we know Online shopping has risen strongly during the pandemic, but this has also meant a big increase in the number of items being sent back because they don’t fit, or aren’t as expected. Across the retail sector, return rates (pre-pandemic) to bricks-and-mortar stores were running at around 8 per cent. Compare that with …

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Right out of central casting

I ended last week’s posting (Understanding The Lifecycles of Today’s Catalogs) with the promise that I would tell you how to combat the negative nature of the catalog lifecycles I described. A slow death of your business is NOT inevitable. I had a call at the start of the year from an investor in a …

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Beware the fine print!

First impressions are everything. They set in place assumptions based on trust, value and appeal that last well beyond the moment. Never has this been more true than the current day, when we are bombarded by digital messaging in pretty much every waking moment. Very little of this is invited or useful and most of …

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Moving beyond the cookie to keep retail customers connected

With third-party cookies being phased out completely by the end of 2021, now is the time for multi-channel retailers to find alternative ways to keep that all-important connection with their customers. In this article, The Tapestry Agency and data protection and marketing expert Julia Porter, from Data Protection Network, explore the implications of the end …

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Fresh data: how brands can capitalise on the fitness boom

Spring is just around the corner and with the weather warming up – and coinciding with a welcome loosening of lockdown restrictions, many fashion and fitness brands will be expecting to cater to a growing number of consumers looking to get their fitness fix over the coming weeks and months. But if there’s one thing …

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The seven best practices businesses should keep from the time of the pandemic

The past year has forced us to press the pause button on our lives. Now, we’re ready to hit reset.  I’m hopeful that business leaders will retain some of the best working practices from the last 12 months to create a new world which is flexible, healthy, inclusive, efficient and productive. Here are seven of …

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