Spanish fashion retailer Mango has opened its eCommerce platforms to third party brands for the first time, starting this Spring with a selection of items from Italian lingerie brand Intimissimi.
The deal with Intimissimi, owned by Grupo Calzedonia, is for an initial three years, with availability across six countries: Spain, the Netherlands, Germany, the UK, Portugal, and France.
Mango plans to add other brands to the marketplace model it has developed, which will further extend its commercial offer in complementary product categories. The aim, it says, is to be able to offer its customers a range of new products that ‘cater for all their needs’.
Elena Carasso, Mango’s online and customer director, said: “Our aim is not to become a huge multi-brand marketplace, but to extend our commercial offer alongside brands that are compatible with our positioning.
“The technological ecosystem that has been developed over the last few months in order to market the collections of Intimissimi will allow us to integrate ourselves with other brands by accessing their products and stocks. We will continue to analyse new opportunities that offer our customers added value, while taking great care to ensure their compatibility with the Mango brand, which is one of our biggest assets”.
At the close of 2019, Mango’s online channel achieved a turnover of 564 million euros (over £486 million), representing 24 per cent of total company sales. For 2021, the brand has set itself the target of achieving a turnover of 1 billion euros (over £862 million).