Online fashion business Missguided has selected Kerry Logistics to support its growing volume. Missguided will implement Kerry Logistics’ Virtual Buying Office web platform to manage its supply chain and planning functions. In addition, Kerry will handle all of the international air and ocean freight requirements for the business including on-the-ground logistics support throughout the greater China region and Asia.
“It is fundamental to our business strategy that we have a global logistics partner that has the flexibility to react quickly to our demands no matter where the consignment is coming from or going to,” said Brett Young, Missguided’s operations director. “By using proven forward-thinking partners such as Kerry Logistics we are able to build on new initiatives, continually improve our customer experience and, in turn, support our aggressive growth strategy,” he added.