Molton Brown is bringing social commerce onto its website to drive discovery-led shopping experiences. The luxury fragrance and bath and body brand has appointed marketing technology specialist Curalate to harness customer and brand lifestyle images from Instagram and make them shoppable on moltonbrown.co.uk. Molton Brown tags featured products within each picture, enabling customers to directly purchase the items.
“We appreciate the value that social content brings to our brand, so it was important to be able to invest in a partner like Curalate to help us maximise it,” said Rowan Luckie, global digital director at Molton Brown.
The shoppable social content is displayed on Molton Brown’s homepage and in a dedicated ‘Love it & Share it’ gallery section.
“Molton Brown has a dedicated and discerning global following on Instagram,” said Apu Gupta, CEO of Curalate. “By using this social content to create a superior digital experience on its website, it will increase dwell time and accelerate growth.”