New CEO, CMO and more for Pentland Brands


New CEO, CMO and more for Pentland Brands

Pentland Brands has promoted Chirag Patel from COO & deputy CEO to the role of CEO, effective January 1st. The business will also welcome Penny Herriman as its chief marketing officer.

Penny Herriman

Herriman joins from White Stuff and prior to that was global brand director at Boden. Charlotte Cox is joining from Canterbury and Mitre to become EMEA President of Pentland Brands, Jon Godden moves from the position of chief HR officer to chief operating officer. Finally, Dominique Highfield will join the executive team as finance director.

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