Designed with the customer in mind, built by Tryzens, and powered by Salesforce, the site is designed for a seamless experience across mobile, tablet and desktop.
More than an online store, the new site offers a wealth of editorial content thanks to the digitalisation of Loupe, the brand’s in-house magazine
This new and improved online experience adds to a run of achievements for the brand in 2020 including the launch of its first ever TV ad campaign which helped deliver high double-digit growth during the lockdown period.
The new website is geared towards making each customer visit as intuitive and enjoyable as possible. It’s now easier than ever to configure a watch for instance – change the strap and size on the same page with no back and forth – and whether customers are visiting from a mobile, tablet or desktop the experience is consistently seamless.
Building on its existing website – which typically saw 45,000 to 100,000 visits weekly across the UK and US – this new version holds a wealth of information (and other content) designed to assist customers in their journey to purchase. Each timepiece has both short and long descriptions – so customers can easily find everything they need to know – which are complemented by beautifully clear photos and video assets.
In a seminal year for the brand which saw its new C60 Sapphire watch reach record levels of sales supported by the first ever TV advertising campaign, Christopher Ward’s new and improved online experience represents its largest ever single infrastructure investment.
Mike France, CEO and Co-founder at Christopher Ward says, “The ambitions we have for Christopher Ward requires us, as the world’s leading online-only premium watch brand, to deliver a world-class brand and shopping experience for our customers. Our new site is a huge step towards the achievement of those ambitions.”