Online merchandising and the need for Plan B


Bill LaPierre, Datamann, USA 
By Bill LaPierre, Datamann, USA 

One of the questions clients often ask me is “How do we add new merchandise, particularly in a new product category?” To me, the answer is a Perpetual Plan B and is one method where you can use web-generated merchandise knowledge to grow the catalogue. There are many general principles…


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