eShopWorld (ESW) has expanded its global leadership team, with the appointment of former top M&S marketer Patrick Bousquet-Chavanne as president and CEO of its Americas division.
Effective immediately, Bousquet-Chavanne will have overall responsibility for ESW’s Americas business and growth strategy, as well as worldwide marketing.
He’ll also take charge of ESW’s new consulting division – The Reach Advisory™, having served as a member of ESW’s Retail Advisory Council since December 2020. The new advisory service aims to provide expertise to brands seeking a cost-efficient model for international eCommerce growth.
Bousquet-Chavanne is bringing more than 30 years of operating experience in the global FMCG and retail industries to ESW, it says. Most recently he was CEO of Emaar Malls in Dubai, having left his role as executive director for customer, marketing and M&S.com at Marks & Spencer in 2018. Prior to that, he was group president at The Estée Lauder Companies.
Tommy Kelly, CEO of ESW, said: “Our US business has accelerated significantly over the past 12 months and Patrick’s global retail and eCommerce expertise will allow us to continue to expand our reach in the Americas.
“He also brings to the team strong business relationships in Asia and Europe that he’s built over decades. As a member of our Advisory Council, Patrick has provided invaluable insights and guidance that have informed our growth strategy in recent months and we couldn’t be more pleased to welcome him to our global leadership team as we embark on our next stage of growth and launch The Reach Advisory™ division.”
Patrick Bousquet-Chavanne, president and CEO – Americas, ESW, said: “Brands today have unprecedented access to growth outside their home markets, but many don’t have the digital capabilities and local expertise they need to fully leverage international opportunities.
“As a member of the ESW Advisory Board, I had the opportunity to get to know this skilled leadership team and help enable brands to quickly and cost-effectively scale their businesses. So, I’m very pleased to join ESW at this moment, when we see such substantial opportunity for further growth in the Americas and other regions, particularly in the fashion, luxury and beauty segments.”
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