Poundland has acquired one of its suppliers, Fultons, as it mounts a major push into frozen and chilled foods within its stores. Some of Fultons stores will be rebranded to the Poundland fascia whilst retaining frozen and chilled food offerings, whilst a further 150 Poundland stores will be carrying a chilled and frozen food offering in the current financial year.
Barry Williams, Poundland managing director said: “We couldn’t have developed our chilled and frozen ranges without Fulton’s expertise and now is the right time to move to the next level and bring the team on board. By combining our experience, we can accelerate our frozen and chilled rollout and bring the amazing value it offers to more of our customers across the UK.”
Fultons co-owner Karen Rees will become managing director of Fultons reporting to Poundland MD Barry Williams.
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