Powers of persuasion: Was Black Friday just smoke and mirrors?


Hilary Stephenson, managing director at UX design agency Sigma
By Hilary Stephenson, managing director at UX design agency Sigma

Since the rise of Black Friday in the UK, queues outside Next from the early hours and fights over TVs in Tesco have become synonymous with the bargain price weekend, but this year is going to look a little different. With high streets closed and city centres deserted, the focus…


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