Prospecting 2021


Bill LaPierre, Datamann, USA 
By Bill LaPierre, Datamann, USA 

My advice for prospecting in 2021 comes down to one thing – challenge conventional wisdom. One of the benefits of being a consultant is witnessing so many different scenarios of how catalogues work, how their customers and prospects respond, which tests work and don’t work. Every business is different, which…


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