Purplebricks, The White Company, and subscription food supplier TheVeganKind are among the brands that have excelled in the toughest of years to attain the highly-coveted Platinum status in the annual Trusted Service awards created by Feefo, a reviews and customer insights technology company.
The Platinum tier is for companies that achieve the feat of winning a Feefo Gold award three years in succession. The Trusted Service awards have three tiers in total and have been a runaway success since their inception, gaining more participants and bringing greater prestige to their winners each year.
Also on this year’s roll of honour, winning a Feefo Trusted Service Platinum award are:
- The Perfume Shop
- Purplebricks
- Charles Tyrwhitt
- The AA Car Insurance/Home Insurance
- Jet2Holidays
- Hotels.com
- Not On The High Street
Trusted Service Awards are only given to those businesses that use Feefo to collect genuine reviews and insights. Each must meet the required high standard, based on the number of reviews collected, and their average rating. This is a unique reflection of commitment to customer experience, relying purely on verified interactions with real customers. Previous winners know that Feefo Trusted Service Awards enable a brand to stand out for its quality of customer experience, giving consumers greater confidence. Internally, businesses find the awards inspire staff and lift performance.
However, this year the award criteria have been adjusted to avoid penalising businesses suffering unduly from the effects of the coronavirus pandemic. Organisations that won a Trusted Service award last year but struggled to achieve the required number of reviews this year, have been assessed on an average rating over the 24-month period covering 2020 and 2019.
Scott McCulloch, founder of TheVeganKind said “We are extremely pleased to receive the Feefo Platinum Trusted Service Award. Customer feedback is hugely important to us and the insights we derive from it have helped us stand out and grow rapidly in a remarkable year: It’s critical that our customers see how we really, really care about them and know we constantly strive to get it right every time. The beauty of Feefo is that we can use ratings across many advertising platforms and to inspire our own staff.”
To qualify for an award, a business must have collected at least 50 reviews rated between 4.0 and 4.4 between January 1st 2019 and December 31st 2020. The coveted Gold award requires a Feefo service rating of at least 4.5, with this year’s winners including:
- Mark Warner
- TUI
- Lexus UK/Toyota UK
- KIA
- Moss Bros
- AXA Global Healthcare
- Allianz Care
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