SnapLogic’s intelligent integration platform will be used by RedEye to enable its clients to quickly and easily enhance its Customer Data Platform from the various data platforms they use. It will also be used to better enable the intelligent use of data amongst clients by powering RedEye’s predictive analytics offering which helps clients to predict what their customers will each do next, empowering them to react in real time.
“Increasingly B2C brands are using data to inform how they differentiate from their competition during key sales periods with smart marketing campaigns,” commented Matthew Kelleher, chief commercial officer at RedEye. “So that we can further improve the data capabilities we offer to our customers, we needed an integration platform that was intuitive to use and could seamlessly work with our existing environment.”
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