Reiss is transforming its omnichannel logistics operation to enhance customer experience and service global demand. The UK-based fashion and accessories retailer is partnering with OneStock to implement an optimised order management system (OMS), enabling it to fulfil both digital and in-store orders from any stock location.
The project will be launched over multiple phases, starting with the UK market in the second quarter of 2020. In this initial phase, Reiss will use the technology to obtain a holistic view of its inventory, then deploy a range of unified commerce services including ship from store, return in-store and click and collect.
“We needed a strong solution to manage an increasing number of orders.” said Ian James, chief information officer at Reiss. “We have chosen OneStock for its ability to enhance our complex IT environment. Its modular functional coverage allows us to introduce change quickly and flexibly.”
In the US, Reiss sells via Bloomingdale’s and Nordstrom as well as standalone stores. Later phases of the global omnichannel project will enable the retailer to use order management technology to fulfil partner web orders directly via its US distribution facility. This will allow Reiss to offer a wider product range with greater stock availability to Bloomingdale’s and Nordstrom customers while removing existing stock allocation constraints.
“International business development is a priority for Reiss,” said Romulus Grigoras, CEO of OneStock. “Putting OMSat the heart of its customer proposition and engaging in drop ship capabilities with international partners will be pivotal for future growth.”
Reiss operates in 15 countries and trades from over 230 stores worldwide.