Ribble Cycles have opened their brand new, landmark state of the art flagship showroom in the heart of the Ribble valley.
The 2,000sq ft state of the art showroom has been designed to showcase Ribble’s complete bicycle range and offers customers a ‘totally immersive and all-sensory consumer experience’.
“We wanted to create a brand showcase which would define the future of cycle retailing and represent our world-class credentials. Putting the Ribble brand experience in the heart of the Ribble Valley set amongst the most incredible riding routes directly from our doorstep was of paramount importance. From the moment you step into the showroom you will enter a truly immersive experience and it will completely challenge the notion of a traditional bike shop. I passionately believe that we have created a major step forward for retail standards and possibly the best bike shop in the world at launch.” States David Stacey, Commercial Director, Ribble
Ribble’s proposition has reimagined retail, by personalising the physical in-store experience and combining with a digitally enabled environment to be paperless, efficient, engaging and constantly ‘live’ with the ability to refine in real time messaging and merchandising.
Other key showroom elements include:-
Europe’s largest indoor 4k video wall dramatically adding further brand enhancement, engagement and customer interaction. Ribble’s BikeBuilder tool which allows the customer to customise their builds with each and every componentry option on display in-store. Further personalisation can be achieved with their Custom Colour option – the store includes a Custom Colour display featuring all the colours and finishes available. Every bike is then hand-built in the UK by one mechanic from start to finish and delivered to your door or available for click and collect. A signature scent has been created to use in store to further enhance the sensory experience.
Andy Smallwood, Ribble’s CEO adds: “This exciting state of the art digitally focused showroom and brand retail proposition is the culmination of incredible work by the entire team at Ribble. Whilst we have been trading since 1897 this absolutely represents our vision for the future of the Ribble business as we continue to innovate and disrupt the Cycling and Leisure markets, building on our position as a truly world-class brand. This new flagship showroom showcases our vision for the brand’s future with the digital technology integrated into this