SDL has announced that RS Components, a leading international distributor of electronic, electrical and industrial components, has used SDL’s intelligent language solution to translate its entire catalogue of 600,000 products (containing 30 million words) into 12 languages—while producing a ten-fold efficiency gain in translation times for new products from 10 days to one.
“Customers today demand content in their own language. Sounds easy, but with our enormous catalogue of content it’s incredibly difficult to ensure the information they receive is up-to-date, consistent and to the highest standards,” said Dominic Pemberton, VP Content, RS Components. “Thanks to SDL we’re now able to deliver this level of service, while continually growing our catalogue to respond to new industrial and electronic trends.”
An end-to-end SDL solution was designed—combining SDL Machine Translation (MT) and SDL Translation Management System (TMS)—and tightly integrated with RS Components’ existing content management systems and processes. A daily drop of content is automatically sent from RS Component’s content team to SDL MT, where it is translated and published live in the catalogue. SDL TMS oversees the entire process, ensuring efficiencies and consistency of content.
“Speed of response to emerging trends is what makes brands stand out in today’s hyper-competitive retail environment,” said Thomas Labarthe, group revenue officer, SDL. “RS Components is doing just that by using SDL’s intelligent language solution to dramatically increase time-to-market for new products globally—well ahead of competitors.”