Through this partnership, organisations of any kind that sell physical products can now use Threekit’s technology to configure 3D and augmented reality content directly inside the Showpad platform in real-time. This will help deliver compelling and immersive product experiences to buyers, which is especially important as many sales engagements remain virtual.
Companies with highly complex, highly customisable or simply extensive product portfolios to sell – such as those offering life sciences and medical devices, consumer products, home furnishings and building materials – find it difficult to share, educate and engage buyers on all possible product options and permutations. Helping buyers visualise a broad product offering is exceedingly difficult, whether in-person or in a virtual sales environment.
“As sales conversations increasingly shift to virtual environments, it’s more challenging than ever before for sellers to engage buyers,” said Louis Jonckheere, Chief Product Officer and Co-Founder of Showpad. “With Threekit’s visualisation technologies, sellers now have a highly engaging way to deliver the best buying experience by allowing their prospects and customers to configure specific products and then see exactly how they look. This is a game-changer in today’s complex and competitive selling environment.”
“Sales enablement is an incredibly important part of building a great sales team and Showpad is an amazing solution for teams to communicate value more effectively,” said Matt Gorniak, CEO of Threekit. “We’re thrilled to be partnering with Showpad so that now, any Showpad customer can also engage buyers with interactive 3D and AR to drive more confidence and faster sales.”