SmartARM – New Fully Integrated DRTV Agency Partnership

All Response Media, the UK’s leading independent DRTV media agency, have signed a partnership agreement with specialist
DRTV and TV shopping creative agency SmartResponse to form SmartARM – the UK’s premium ‘full service’ DRTV agency
combining the deep sector expertise and specialist experience of both companies.

SmartARM will offer new and incumbent clients access to the high quality DRTV creative from ‘script to screen’ for short form
advertising and TV shopping content complimented by specialist DRTV media buying and planning supported by state of the art
analytics to enable customers to optimise the success of DRTV advertising in all formats.

SmartARM will also offer the first fully integrated TV sponsorship agency offer in the UK including full production of on screen
TV idents produced fully in house combined with TV sponsorship ‘property’ media negotiation, implementation and
optimisation.

Commenting on the new partnership Andy Sloan, CEO of All Response Media, said – “We are very excited to be launching
SmartARM and working closely with the SmartResponse in the specialist field of creative for DRTV, TV shopping and
sponsorship which we believe will greatly enhance the performance of our clients campaigns looking ahead”.

Pete Mills, Managing Director of SmartResponse, commented – “We are absolutely delighted to be forming the SmartARM
partnership with All Response Media, the UK’s leading acquisition agency, and very much look forward to making this unique
fully integrated DRTV and TV shopping agency concept a great success for our clients. Our offering will allow advertisers a
seamless and easy one stop shop for both traditional and non traditional TV formats – from spot activity through to long form 2
hour home shopping executions.”

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