Superdry has appointed its founder Julian Dunkerton to chief executive officer on a permanent basis. He will be supported by the appointment of Silvana Bonello as chief operating officer.
Silvana Bonello
Mr Dunkerton’s new role replaces his interim contract which was previously due to expire in April 2021.
As permanent CEO, Julian will build on the good progress made on the reset of the business and the brand to date, and ensure Superdry fulfils its potential as a world-class, sustainable fashion brand. He is currently the largest shareholder in Superdry plc, with a 20.3 per cent stake.
Silvana Bonello, as chief operating officer, will report directly to Julian and become a member of the executive team. In her new role, Silvana will be responsible for enhancing the effectiveness of the Company’s end-to-end operations and planning processes, encompassing merchandising, logistics, IT, business transformation, sourcing processes and corporate strategy.
Silvana has had an extensive international career in numerous senior operational and strategic roles in the US and the Netherlands with Nike (where she spent 18 years), and most recently as VP operations for Vans EMEA (part of the VF Corporation). She will relocate to the UK from Switzerland and take up her new post on 1 March 2021.
The board has also announced that Peter Williams has decided to step down from the board and his role as chairman in 2021.
Julian Dunkerton, chief executive officer, said: “I am delighted and excited to continue as the CEO of Superdry on a permanent basis, Silvana’s appointment as COO is an important next step for the business.”
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