Revenues at Superdry were down by 19 per cent to £704.4 million for the year to April 25th with a loss of £166.9 million. Like other retailers Superdry had closed its stores during lockdown nd has since re-opened most of them. Online sales had increased during the year and this trend has continued into the first quarter of the current fiscal year following website improvements.
Julian Dunkerton, founder Superdry said: “Whilst our profit has been impacted by trading performance during the year, including Covid-19 related store closures, I am particularly pleased by how strongly eCommerce has performed, with the 2021 financial year first quarter revenues nearly doubling year-on-year. This has been complemented by our increased digital consumer engagement which helped drive a stronger womenswear mix than we have ever seen before.”