Delivered petfood brand tails.com has launched in Denmark, Sweden, The Netherlands, Austria, Belgium and Ireland. This adds to its launches in France last year and in Germany a few month ago. The business is currently delivering over nine million meals a month to 200,000 customers and has invested in country-specific marketing and customer service team members to support its growth into its new markets.
CEO James Davidson said: “The vision has always been to change the world of pet food for good. Delivering world-leading personalisation for our customers’ dogs has meant we’ve built our manufacturing and digital services from the ground up, including capability for international expansion.
This next phase of growth is testament to the hard work of a passionate and dedicated tails.com team. I’m excited to be offering another 5.5 million European dog owners across six countries the chance to experience the difference that tails.com’s tailored nutrition can make.”