Ted and Muffy: A sad and cautionary catalogue tale


Bill LaPierre, Datamann, USA 
By Bill LaPierre, Datamann, USA 

Most of you have an obsession with youth. You believe that the solution to your response problem is to appeal to a younger audience with your catalogue. You have the 65-year-old woman in your back pocket, but you struggle to get her 35-year-old daughter to even look at you, let…


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