The can’t-miss triple-barrelled rule

Bland description no longer can be considered a contender against a competitor that projects benefits.
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Bland description no longer can be considered a contender against a competitor that projects benefits. Naked descriptions had better give way to an immediate “What’s in it for you” promise if a marketer wants to retain even a fractional market-share. Online vendors are particularly vulnerable because implicitly they’re competing within an Arabian bazaar. Can you […]
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