THG Ingenuity has entered into partnership agreements with a number of global beauty brands for which it will drive each brand’s transition towards a direct to consumer (DTC) model. With considerable growth forecast for a further switch in consumers buying beauty products online rather than in beauty halls, THG is enjoying a strong uplift in sales of its own brands as well as those of its partners.
Elemis, PZ Cussons Beauty, Nuxe, Burt’s Bees, Revolution Beauty and By Terry are now able to access the proven eCommerce solutions developed by THG Ingenuity to target UK and international markets in a bespoke manner.
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