Multinational eCommerce company, Shopify, has announced a global partnership with video-sharing social network, TikTok.
According to TikTok, the partnership will help more than 1 million Shopify merchants create and run campaigns directly geared towards TikTok’s “highly engaged” community.
“Brands are an important part of the TikTok experience, and we’ve seen that our community loves connecting with the brands they’re passionate about,” TikTok says.
In a recent study, TikTok notes that 88 per cent of its users said that they discover new content that they enjoy while using the app, and about half of users said they discover new products through advertisements posted by a product or brand.
Through the new TikTok channel, Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard.
The TikTok channel allows merchants to create and connect their TikTok For Business account and deploy in-feed shoppable video ads directly within Shopify. Merchants select which product they would like to feature, and video ads are automatically generated that drive to their Shopify stores for checkout. Ready-made templates designed specifically for commerce mean merchants of any size can take advantage of the TikTok channel using their existing imagery or video, Shopify says.
“We are delighted to partner with Shopify and provide a channel for their merchants to reach new audiences and drive sales on TikTok,” said Blake Chandlee, Vice President, Global Business Solutions at TikTok. “As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms. We’re constantly exploring new and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally.”
Satish Kanwar, Vice President of Product at Shopify, said: “The TikTok channel means Shopify merchants, even those without a strong TikTok following of their own yet, can connect with these new audiences using content that feels authentic and genuine to the TikTok experience.”
The TikTok channel is now available in the US and will become available in other markets throughout North America, Europe and Southeast Asia in early 2021.